May 7, 2014

Book republished

Hi readers,

I republished "The 7 Step eBook" because opportunistic sharks were reselling my book at absurdly high prices. So I dropped the price to the bare minimum and put it back online. It still has a lot of good researched information for authors getting started with self publishing.


Sep 1, 2013

How eBook Maketing and Sales work online

Amazon provides a great platform for authors to sell eBooks and print books. This section is an extract from the "7 Step eBook."  The book describes how to attract potential buyers and direct them to your online book seller.  Okay so you've built your author platform online with social media and a blog, now what?
It is important to understand how blogs, social media and book sales all work together in harmony.  Each of these online tools feeds on the other; it is a symbiotic relationship. A tweet will drive visitors to your blog; your blog will direct customers to purchase your eBook.  Your job is to get buyers to land on your blog or to your eBook retail sites.  Once a visitor has landed on your site, you need to convince the visitor to buy your eBook. The converted customer then purchases the book from your online booksellers and the money magically appears in your bank account.

Follow Figure 5 and see how the money flows from readers to your bank account:
(1)   Readers (circles) are fishing for information on the internet (WWW) using search engines such as Google, Yahoo and Bing.
(2)   Using the right combination of search keywords on your blog and book sales site, you want to hook customers to land on your eBook, print book and blog, web, retail sites (3, 4, and 5.)
(3)   Once the customer has landed on your blog, you need to convince them that your book is worth buying and direct them to the eBook retailer or print on demand site (POD.)
(4)   Customers arrive to the POD sales site either directly from the internet or from your blog site to purchase a print copy.  In this book, we will set up the print book using CreateSpace and sell on
(5)   Customers arrive to your eBook sales site, either directly from the internet, or from your blog site to make a purchase. eBook retailers include Apple, Amazon, Barnes & Noble, and Chapters.
(6)   When a sale is made, the customer downloads the eBook onto an eReader and your eBook retailers deposit money to your bank account.
(7)   Targeted ads, tweets and Facebook posts get more readers to visit your blog, eBook and pBook retail sites (3, 4, and 5.)
Note:  Customers may also arrive directly from the internet to your sales sites, based on keywords set up on your retail sites. Setting up the right keywords or tags on your author page on Amazon, Smashwords and Apple iBooks is a key strategy. 

Nov 1, 2011

The eBook market has exploded!

The eBook market has exploded and eBook sales have surpassed both hard and soft cover book sales according to Jeff Bezos, founder and CEO of Amazon (Amazon news release, May 19, 2011.) Yet the eBook market is still in its infancy. It’s now the time to ride the online publishing wave as an author. The confluence of tablet computers, eReaders, mobile phones, the internet, electronic miniaturization, storage technology, and wireless technology is further fueling this growth. Social networking and online tools such as Facebook, Twitter, Google+, WordPress, Blogger, Amazon and Apple iBooks have become the new platforms to sell your work.  The internet has opened a broad landscape of tools and technologies to publish and market your work. All these technologies can work in harmony for you and are yours to orchestrate.
The technology is surprisingly simple to apply once you see how it is done. The 7 Step eBook will show you how to publish an eBook, use a blog and social networking to stand out in this noisy internet space. It will leave you with a working framework and a strategy that you can grow with and customize for your niche market.
New disruptive technologies are challenging the publishing industry.  The good news is that all the online publishers want to publish your work because it is the author’s content that sells eReader devices (such as the Kindle, iPad, Nook, Kobo and Sony.)
These eReader devices connect directly to online bookstores, which in turn sell eBooks. Online bookstores on Amazon, Apple, Barnes & Noble, Google, Sony and Chapters work hard to attract buyers and sell books. Self-publishers in turn can use online bookstores to promote and sell their eBooks. By publishing your books to online bookstores, your book gains visibility on search engines such as Google, Yahoo and Bing. 
Extract from "The 7 Step eBook" introduction. Available on Amazon, Barnes & Noble, and in various formats on Smashwords