Sep 1, 2013

How eBook Maketing and Sales work online


Amazon provides a great platform for authors to sell eBooks and print books. This section is an extract from the "7 Step eBook."  The book describes how to attract potential buyers and direct them to your online book seller.  Okay so you've built your author platform online with social media and a blog, now what?
Excerpt 
It is important to understand how blogs, social media and book sales all work together in harmony.  Each of these online tools feeds on the other; it is a symbiotic relationship. A tweet will drive visitors to your blog; your blog will direct customers to purchase your eBook.  Your job is to get buyers to land on your blog or to your eBook retail sites.  Once a visitor has landed on your site, you need to convince the visitor to buy your eBook. The converted customer then purchases the book from your online booksellers and the money magically appears in your bank account.

Follow Figure 5 and see how the money flows from readers to your bank account:
(1)   Readers (circles) are fishing for information on the internet (WWW) using search engines such as Google, Yahoo and Bing.
(2)   Using the right combination of search keywords on your blog and book sales site, you want to hook customers to land on your eBook, print book and blog, web, retail sites (3, 4, and 5.)
(3)   Once the customer has landed on your blog, you need to convince them that your book is worth buying and direct them to the eBook retailer or print on demand site (POD.)
(4)   Customers arrive to the POD sales site either directly from the internet or from your blog site to purchase a print copy.  In this book, we will set up the print book using CreateSpace and sell on Amazon.com.
(5)   Customers arrive to your eBook sales site, either directly from the internet, or from your blog site to make a purchase. eBook retailers include Apple, Amazon, Barnes & Noble, and Chapters.
(6)   When a sale is made, the customer downloads the eBook onto an eReader and your eBook retailers deposit money to your bank account.
(7)   Targeted ads, tweets and Facebook posts get more readers to visit your blog, eBook and pBook retail sites (3, 4, and 5.)
Note:  Customers may also arrive directly from the internet to your sales sites, based on keywords set up on your retail sites. Setting up the right keywords or tags on your author page on Amazon, Smashwords and Apple iBooks is a key strategy. 

Nov 1, 2011

The eBook market has exploded!

The eBook market has exploded and eBook sales have surpassed both hard and soft cover book sales according to Jeff Bezos, founder and CEO of Amazon (Amazon news release, May 19, 2011.) Yet the eBook market is still in its infancy. It’s now the time to ride the online publishing wave as an author. The confluence of tablet computers, eReaders, mobile phones, the internet, electronic miniaturization, storage technology, and wireless technology is further fueling this growth. Social networking and online tools such as Facebook, Twitter, Google+, WordPress, Blogger, Amazon and Apple iBooks have become the new platforms to sell your work.  The internet has opened a broad landscape of tools and technologies to publish and market your work. All these technologies can work in harmony for you and are yours to orchestrate.
The technology is surprisingly simple to apply once you see how it is done. The 7 Step eBook will show you how to publish an eBook, use a blog and social networking to stand out in this noisy internet space. It will leave you with a working framework and a strategy that you can grow with and customize for your niche market.
New disruptive technologies are challenging the publishing industry.  The good news is that all the online publishers want to publish your work because it is the author’s content that sells eReader devices (such as the Kindle, iPad, Nook, Kobo and Sony.)
These eReader devices connect directly to online bookstores, which in turn sell eBooks. Online bookstores on Amazon, Apple, Barnes & Noble, Google, Sony and Chapters work hard to attract buyers and sell books. Self-publishers in turn can use online bookstores to promote and sell their eBooks. By publishing your books to online bookstores, your book gains visibility on search engines such as Google, Yahoo and Bing. 
Extract from "The 7 Step eBook" introduction. Available on Amazon, Barnes & Noble, and in various formats on Smashwords

Oct 28, 2011

How to Publish and Market an eBook in 7 Simple Steps

People write books for various reasons; it may be a labor of love, or perhaps a good idea for a reference book. eBooks are a way to self-publish and develop another revenue stream. Publishing your book to an eBook and to print is just part of the story. Although Step 4 in the book is devoted to the formatting and publishing, there are six other steps to consider.
Once you have written your book, develop a simple online sales and marketing platform (after all you have spent a great deal of time writing.)
This post is a high level overview of the 7 steps from The7 Step eBook

Step 1: Concepts 
Get organized with folders for your book content, images, blog ideas and marketing material. Understand how blogs, social media and online retailers such as Apple and Amazon work to your benefit. Know how to attract readers to you blog and online retailers and understand how the money flows from your retailers to your bank. The retailers have millions of eyeballs scanning their websites, so make them work for you.
Step 2: Marketing Plan
Develop a book marketing plan. Think about what your readers may be interested in. Develop a book title and keywords that will be easy to find on the web. For example if your book is about travel adventures, make a list of topics for your blog on travel. Find blogs on travel where you can guest blog. Develop keywords and topics that can be used on retail sites like Amazon.com.
Step 3: Social Media and Blog Platform
Build your sales platform using Facebook, Twitter and blogs. Connect these platforms and get to know how to use them effectively based on your marketing plan. Have a idea on how you want to design your blog, for example where your book cover and links are placed and what content are you going to blog about. There are many simple blogging tools such as Google Blogger you can get started with.
Step 4: Convert and Publish your eBook
Once you have your final edited manuscript in a word processor such as Microsoft Word. Convent your manuscript and publish your book to online retailers such as Amazon and eBook publisher/distributor Smashwords. These retailers take a percentage of your sales and there is no cost to you. In turn these online retailers give your book broad exposure and and easy way for readers to buy your book. 
Step 5: Launch your Campaign
Execute your marketing campaign using your online sales platform (created in steps 3 and 4.) Send out emails, press releases and work to promote your book. The completion of Step 5 is a major milestone because at this stage you will have published your book, launched your campaign, and will be all set to collect revenue from both your eBook and pBook sales. 
Step 6: Optimize your Platform and Marketing Plan.
Use online tools to monitor your visitors, write more blog posts and adjust your campaign to attract more readers. For example, Blogger comes with a "stats" tool that will show you what posts resonated with your readers and where they are from geographically. Use the "stats" information to address that demographic. You do not need to be a web developer to do this, its straightforward.
Step 7: Extend your Sales
Extend your reach by leveraging other social media like videos, slides, podcasts and social bookmarking. How can you effectively utilize Facebook and Google ads to promote your book to the right audience.

Summary
Each one of these steps is a chapter in the book; each chapter is simply explained for non-technical authors who want to get published. The 7 Step eBook is available on the Kindle and print from Amazon, for the iPhone and iPad from iTunes and in various other formats from Smashwords.